NAL Brings on Gary Balser

Balser to Serve as League's Director of Marketing and Sponsorship 

ATLANTA – The National Arena League is excited to announce the hiring of Gary Balser who will serve as the league’s Director of National Marketing & Sponsorships. Gary Balser brings a wealth of knowledge to this role with over 20 years of experience in marketing, public relations and vendor management. This role will establish Balser as the key organizer of National Arena League regional events. He will also build the foundation for league sponsorship relationships that will benefit all teams within the NAL and their respective cities.

A graduate of Middle Tennessee State, Gary has risen throughout the marketing industry serving a national branding company, succeeded as an advertising agent and a national concert promoter. In sports, Balser is well-known in the arena football realm for marketing campaigns & strategy for planning events. During his career he has overseen Daytime Emmys, Movie Releases, Concert Tours and Arena Football Seasons.

Balser is also the President of the Britt Balser Foundation for TTP, in honor of his late daughter. The goal of his national charity is to increase funding for fight against fatal blood disease. As the active President of the foundation he has organized bands including Styx, 38-Special, Jeremy Camp, Mercy Me, Asia and Alice Cooper to support the Britt Balser Foundation for TTP cause.

This season, Gary will focus on marketing and sponsorship procurement on the national level. If you have any interest in becoming current or future sponsor of the National Arena League contact .

About The National Arena League

The National Arena League was founded in 2016 and hosted its inaugural season in 2017 as the premier league in arena football. For more information regarding expansion opportunities or partnerships, contact Commissioner Chris Siegfried at . For more information about the NAL visit,,,